It comes as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. According to Tech Crunch,71% of people shop online. So how do you reach these consumers? Here’s the answer: digital marketing.
Digital Marketing is one of the most trending industries in the world right now. Because, many people are spending their time on social media, google, and youtube. Digital Marketing has the potential to transform the way that you reach and engage your customers.
Digital Transformation Success Cases: Real-World Examples
Volkswagen will invest $4 billion by 2023 for the digital ecosystem. They will be creating at least 2,000 new jobs in the field of digitalization in the Group and brand and at Components through 2023. These jobs, which are separate from the commitment to future-oriented jobs already set out in the pact for the future, will be created in all Board of Management functions and will center on the Wolfsburg location, where an additional 1,000 square meters of agile workplaces is to be set up.
In recent years, the global company has been working on an AI technology initiative called Deep Brew, a broad suite of AI tools meant to enhance customer experiences and business operations.
Deep Brew focuses on the heavy lifting of inventory and supply chain management by giving analysts the data they need to automate processes.
To elevate the customer experience for over 16 million Starbucks Rewards loyalty members, Deep Brew AI creates personalized experiences for each individual based on preferences, order history, location, weather, and time of day.
Personalization is not only for the customers. Deep Brew AI can also help baristas organize their time based on the order’s location. So, if a customer is 10 miles away, baristas can know how much time they will need to make the order and prioritize other orders in the meantime.
3. Dominos Pizza
Few words about Domino’s they are the pioneers in pizzas, they follow a strategy to attract the customer by the hashtag “fastest delivery” they deliver the product within 30 minutes. Now they are trying to implement drones for their delivery.
From physical to virtual there are many examples. Bank introduces online banking and mobile banking. Shopping industry previous it was card payment these days vast methods are available which is again digitalization.
Logistics Industry, Ola, Uber, Zomato, Swiggy, UrbanClap, Oyo, etc all are part of digitalization.
How to move your Traditional business to Digital?
Start with a website. Set up a website that conveys your brand message and personality. Move onto social media, though you can do this before you launch the website as well. On social media, try to emulate the same brand personality you have on your website so as not to confuse your target audience. Budget and talent permitting, you can get into another digital marketing like SEM and SEO to optimize your brand awareness online.
Moving your business online makes numerous opportunities in the coming era. Nowadays people are selling their products online on various digital platforms such as Amazon, Flipkart, Shopify, Snapdeal, etc.
So, Whether your business is driven to digital transformation by inefficient technology, marketplace competition, or the drive to modernize, it is crucial to maximizing your return on investment. From powerful business insights to increased productivity, there are many exciting opportunities awaiting your company, through digital transformation.
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”
– Ian Schafer
I hope it, helps